The following examples are redesigns of packaging found in the market today. I chose to redesign them because I felt they didn't effectively communicate the unique value of the product, or project a clear brand identity. The design of the pudding packaging does not convey to the consumer that it's an organic product made with all-natural ingredients, and the yogurt doesn't convey that it's a specialty product from an artisan manufacturer with a history in quality craftsmanship.
